Product Blog

Brand consistency is a practice of presenting brand messages in a way that is fully synchronized with your brand’s strategy, mission, and values.

Maintaining brand consistency is easier said than done, especially in the digital environment. So how do you make sure that your brand is presented in the best possible light, consistent with your identity and goals?

Read this guide to find out.

Accessing explicit or illegal content from the office network can be a serious liability for your company. Blocking inappropriate websites at a workplace protects your network from malware, legal issues, and low employee productivity.

Monitoring workplace Internet activity manually could be a time-consuming task. Fortunately, the blocking of inappropriate websites can be automated. We’ll show you how to block inappropriate websites by using five tricks with varying degrees of reliability.

Before you enforce any rules on workplace Internet activity, make sure these rules are clearly stated. Your employees need to understand which websites are allowed and which are banned during working hours. This also refers to any non-work-related web content, such as social media, online games, gambling, shopping sites, etc.

If you’re a newcomer, by now you’re probably well-acquainted with the fact that a great website or product means nothing if nobody’s going to see it. If you want to get in front of your prospective customers, you have to know two things: who they are and how to find them.

There are two ways to reach your audience via search engines: organically, through a wise SEO strategy, and using paid ads.

While paying for the ads may be the easiest way, it is not a sustainable long-term solution. That is why improving your website’s SEO content is the best way to grow your online presence and business.

Targeting is the core of digital marketing wisdom. Instead of shouting into the void in hope of hearing someone respond, you are directing your message to very specific groups, the ones that are most likely to answer. Here’s the Catch 22 of digital marketing – how do you know which groups those are and where to find them? Read on to find out!

Since tracking potential customer’s behavior is becoming increasingly difficult due to privacy regulations, marketers have to be innovative in their approach to gathering valuable data. Welcome to contextual targeting – being at the right place at the right time, without the hassle of cookies and tracking. Leave it to the others!

Web filtering is the practice of limiting access to certain websites based on their content. Businesses use web filtering to increase workplace productivity and protect their network security.

Larger companies are more likely to monitor their employees’ internet activity. Around 96% of large businesses block access to at least one website. Yet the practice of web filtering has become popular among smaller companies too. Up to 92% of mid-size and small businesses supervise their employees’ web access.

Still wondering whether you should start filtering web content? The benefits of web filtering for businesses are plenty. However, using unsophisticated filtering services can diminish these positive effects.

Sometime back we introduced 2 product solutions to help provide clearly defined website Intel in the form of Website Categorization API & Website Contacts API. Both the APIs combine the application of machine learning with the versatility of rules defined by experts and deploy artificial intelligence to obtain precise results. This enables our users to conduct their research from a single source instead of manually examining multiple sources.

Our premier Web Categorization solution conducts multiple layers of filtering & analysis of the content found on the website as well as its code to ensure every website is categorized accurately.

Digital rights management (DRM) is a systematic approach to copyright protection for all kinds of digital media. It prevents unauthorized redistribution of digital media and stops consumers from copying the content they purchase.

DRM products were developed in response to a rapid rise in online piracy of commercially marketed materials aided by the widespread use of peer-to-peer (P2P) file exchange applications, more widely known as torrent clients.

DRM is typically implemented by embedding code in materials to prevent users from copying them. At times, it limits the amount of time when content can be accessed or the number of devices the media can be consumed on. Despite its widespread use, however, online piracy still runs rampant.

Cybercrime has taken on the mantle of being the biggest security threat to global information systems of the 21st century. With an increasing number of utilities, services and businesses connecting themselves to online platforms, the number of systems that are potentially under threat of becoming cybercrime targets is increasing by the day. Recent spates of cyber attacks such as the WannaCry and NotPetya have shown how easily important business processes and public utility systems can fall prey to such nefarious acts of digital felony. According to the latest estimates by thebestvpn.com, ransomware alone is slated to cost businesses to the tune of $11.5 billion in 2019. Furthermore, the costs of damage caused by cybercrime cannot be measured in terms of money alone. Cybercrime has far reaching consequences that go beyond mere monetary considerations. The loss of private data, breach of personal and privileged information as well as leak of sensitive records may snowball into global security risks. As a result, it becomes a matter of prime importance that such heinous attacks are nipped in the bud.